Karma Chameleon
Karma has learned the importance of consistently changing and updating in order to survive and remain successful.
The Karma brand is now well established. The words professional, stylish and luxurious are all regularly associated with the group. And although Samui is currently bracing itself for the introduction of branded hotels and residential projects, in Karma Samui, the island already has a very successful resort residence.
Proving that the resort residence concept can be a major success Karma Samui has evolved into one of the island’s premier hotels. And, as a member of the Leading Small Hotels of the World, high occupancy rates and a rapidly growing reputation have seen the properties there achieve astonishing capital growth. In fact, investing in a Karma villa has turned out to be extremely rewarding financially, and also in terms of having exceptional accommodation.
What should also be remembered is that this highly successful project has been achieved without relying on the size, power and background that the bigger international hotel brands have in their favour. Hotel groups such as the Hilton Group, for example, have incredible resources available and a name and history that rightfully demands respect within the industry. And Karma is certainly heading in that same direction.
One of the reasons that Karma has developed so quickly, and has been able to compete at the highest levels with the major hotel groups, is the company’s ability to recognise the need for constant review of policies and company structure. There’s no time to sit still and relax in the hotel and leisure industries. The Karma Group has undergone a number of significant alterations and is now in the process of completing another move that will strengthen its position as one of the fastest growing and most respected groups.
In a relatively short period of time, the Karma Group has developed an incredible portfolio of resorts around the world. There are no less than three resorts in the home of the company headquarters of Bali; one each in Australia and Samui; and others in the Philippines, Fiji, the Seychelles and Dubai are all either completed or in the process of being set up. And then there’s the Karma Club; a world leading exclusive timeshare concept that’s aimed at only the very high-end travellers.
Up until now, the Karma Group and the Royal Group have operated as individual companies that work alongside each other. The Royal Group specialises in RCI affiliated vacation ownership properties and resorts; the two companies have always been closely associated and have numerous links and crossovers in day-to-day business.
The decision to completely join together has resulted in the forming of the Karma Royal Group. By uniting the staff under one management structure this is seen as a major step in taking the group forward to even bigger and better things in the future.
The Royal Group already has two properties in Bali; five in Goa; one resort in Chiang Mai; apartments in Phuket and a resort on Samui. And all of these will now fall under the umbrella of the Karma Royal Group, along with all the aforementioned Karma properties.
The Karma Royal Group’s first acquisition on Samui is Saboey Resort in Bang Rak. This outstanding resort in a great location with high quality accommodation is sure to benefit and excel under the new management of the group.
This is an incredibly exciting time for the company and, despite the previous close relationship between the two groups, this merger will have a huge impact on the overall professional running of the business.
Thailand is an important destination for the group, which has been overtly looking for opportunities to buy new properties here. But such is the growth and potential of the company that it has no intention of concentrating on just one country. The plan is to move on and expand into new areas; using the experience and reputation of previous ventures as an example to build on in new destinations.
In Karma Samui, the group has already proved that it can not only compete but set examples and benchmarks for the so-called big brands to follow. Now that the company has expanded to include the Royal Group the potential to continue this trend is greatly improved.
Fortunately for anyone who wants to be a part of this company’s growth and success there are three stunning villas at Karma Samui that have become available for sale. But don’t expect them to be on the market for long. Villa owners at Karma Resorts have a tendency to buy other Karma villas on other Karma resorts. There’s no better sign of customer satisfaction than that.
The company isn’t actively marketing the properties as it has plans to transform the stylish type-B, three-bedroom villas into ‘smart’ homes complete with total home-automation systems and voice-activated appliances. So, if the properties aren’t snapped up soon, they’ll be added to the portfolio of top-end villas in the exclusive Karma Club.
The Karma Royal Group is an interesting combination of experience and knowledge, providing flexible options of villa ownership and meeting the needs of all levels of holidaymaker. The continuing expansion, growing reputation and high standard of quality already associated with the group will ensure that in years to come the name Karma Royal Group will be commonly included amongst the most prestigious and leading international hotel groups of the world.
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